António Gonçalves

I hold a degree in Economics from the University of Madeira and a postgraduate diploma in Financial Management. I have been a Full Member of the Portuguese Institute of Economists since 2011. I started my career in banking and then in commercial management — two places where nobody signs off an investment without first asking what it returns.

Since December 2016 I have been COO and Project Manager at Be-Wide Online Solutions, in Funchal. My specialty is Meta's social platforms — above all Meta Ads campaigns on Facebook and Instagram. And I don't work alone: behind every project stands a team of specialists — in advertising, SEO, content and creative — and my role is to make sure all of that work points to the same place, the client's return on investment.

That is what defines Be-Wide. Most of the conversation around digital marketing revolves around reach, followers and likes — numbers that are easy to show and hard to connect to revenue. We do the opposite: fewer flattering metrics, more decisions that hold up when someone looks at them with an accountant's eye.

If you are thinking about investing in marketing and want to work out first whether it makes sense for your business, get in touch — and I'll put the Be-Wide team to work with you.